We help ecommerce sellers gain financial clarity.
Stop guessing your numbers. Get a clean, pain-free bookkeeping and strategic finance solution tailored specifically for Shopify, Amazon, TikTok, Etsy brands, and marketing agencies.
Powering growth on
Our Capabilities
Financial Velocity.
We don't just record history. We engineer your financial future with high-fidelity forecasting and strategic capital allocation.

12-Week Cash Flow Forecasts
Real-time liquidity monitoring to prevent stockouts and fuel aggressive marketing scale.

Monthly Performance Dashboards
Visual clarity on contribution margin and LTV/CAC ratios.
Exit-Ready Financials
GAAP-compliant financials that command premium multiples from aggregators and private equity.
Strategic Tax Planning
Proactive, multi-state tax optimization for expanding E-commerce brands.
Founder & Lead Strategist
Institutional-Grade
Leadership.
Piyush Kumar, CA
Strategic Finance Lead | Ex-Goldman Sachs | Chartered Accountant
We bridge the gap between corporate brands and personal expertise. Our work is built on precision, controls, and financial discipline honed at the world's most rigorous financial institutions.
Piyush has worked with multiple 7 to 9 figure DTC brands and marketing agencies, engineering the same level of financial visibility and rigor that the world's most sophisticated institutions demand.
Latest from Strategic Thinking.


Which Accounting software to use
Anything works, we work with Quickbooks, xero etc etcThanks for reading!...
Predictable Finance
for Unbounded Growth.
Basic
Essential financial hygiene for emerging brands needing clean records.
- Simple Bookkeeping
- Standard P&L and Balance Sheet
- Email Support
Growth
RecommendedThe sweet spot for high-growth brands needing strategic oversight.
- Bookkeeping
- Monthly Performance Dashboard
- Monthly Strategy Meeting
- COGS & Inventory Support
Scale
Institutional-grade finance for brands ready to exit or scale aggressively.
- Everything in Growth
- Weekly Cash Flow Related Meetings
- Custom Financial Forecasting
- Priority Strategy Support
Engagement Phase
Engineered for Growth.
Stop guessing your numbers. Submit your details for a 30-minute strategic financial audit of your E-commerce brand.
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Common Inquiries